We just had a really inspiring ceremony to celebrate the life of Anita Roddick. I feel an awesome responsibility to continue her legacy of mischief making for the global good and to help inspire as many people as possible to be great advocates for change.
It was great to see people from Amnesty International and The Big Issue could make it to share the great stories about Anita's life, wisdom and passion. The ceremony culminated in a tree planting ceremony and a couple of glasses of vino (Anita would have insisted).
I have been a fan of Anita's ever since doing a case study on The Body Shop in PR101. I was lucky enough to meet Anita in the early 2000s at a First Australian's Business workshop where she signed a plastic pineapple I "borrowed" from a centerpiece display.
What else can I say? Anita, I loved your work. I promise to do you proud.
Everyone else, watch this video:
Adam Valvasori - Values Manager
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