Photo: BBC
Through my job I am exposed to a lot of media and on occasion find a website or story that I believe is very clever. Today was one of them. I was flicking through Cleo magazine and found an article titled '9 things to put you in a good mood'.
In the article was a site called freerice.com. I was immediately attracted to the site and once I went to it - was in awe. The site helps end world hunger by providing rice to hungry people for free. But there is one catch. You have to do an English vocabulary test and learn new words for this to be possible. It is a genius viral marketing initiative ideal for today's generation. You get to play a game, be educated and give to the hungry. This is made possible by the sponsors who advertise on the site.
Go to freerice.com and try it out for yourself. You might end the day feeling wiser and prouder!
Polly Viska - PR Coordinator
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