Delta Goodrem on the February 2008 Girlfriend magazine cover with a zoom-in on the bottom left hand corner.This is by far the best 4x2cm of a teen-girl magazine cover I've ever read! Seriously, congratulations to the team @ Girlfriend, the last two mags have shown a genuine commitment to bolstering its readers self-esteem. They approached this in a few ways...
1. Small buttons on the cover and throughout the magazine with "perfection is boring" and "mood improving" quotes. The front cover is fantastic -just really refreshing. Now young women reading the magazine know the price and time required for Delta's good looks - they aren't realistic, or attainable. Die beauty myth die!
2. In the January edition the Editor pledged:
Nice pledge!
"This year our Self -Respect motto is 'perfection is boring!' Self Respect is something we all have to keep working on and this year we are committed to celebrating each person's uniqueness and getting you to love yourself MORE by signing a pledge... 2008 is your time to glow, Girlfriend! Self acceptance and self-love are the starting points for having the year (and the time) of your life" - Sarah Oakes
3. Impressive content like the I Delete Bullies MySpace campaign as well as articles like 'Killer Tans' and 'Protest Chic' they seem to be trying to making ethics and activism cool! Awesome!
So yeah - in general - very impressed. Nice one Girlfriend!
Adam Valvasori - Not usually a teenage girl
2 comments:
Excellent stuff from Girlfriend.
I've been sending some of your posts into the Carnival of Australia. Your corporate blog is excellent. Keep up your wonderful work using blogging as another platform for social change and equality.
Excellent stuff from Girlfriend indeed. It's great to see a company that is taking responsibility for its industry and the problems that ensue from the way they portray images. Now if only we could get The Body Shop to put a similar badge onto images of models used in the MMF displays. Or perhaps that'll make it harder to sell make up?
Post a Comment