Stinky Fish!

If you're anything like me, you grew up listening to the sage advice of muppets. They broke down complex concepts like co-op-er-at-ion into bite sized bits that were easy to understand (Thanks hairy siamese monster twins!) The repetition also helped.

So it makes sense for puppets to be an effective way of getting a campaign message across. The Stinky Fish campaign was launched by the WWF last week and features a fish puppet espousing the benefits of buying fish from accredited sustainable sources!

“We’ve aimed Stinky Fish mainly at fish buyers and eaters with the underlying message that your seafood spread is going to be all the more satisfying if you buy and eat with a conscience” said Sarah Bladen of WWF’s International Marine Program. Or, in the cartoon chatter that Stinky Fish uses: “It's time to slap your appetites into line with your ethics.”

It's a great tactic - watch the Stinky Fish YouTube video below!

Action you can take:

1. Visit the Stinky Fish website and help spread the word!

2. Find out more about Sustainable Fishing from WWF

3. Ask your local fish monger if they're getting their fish from sustainable sources. Ie: Is it Marine Stewardship Council (MSC) approved?

4. Buy MSC approved products. Please see below to find out which packaged products are currently available with the MSC label in Australia:

John West

Canned Pink salmon 105g, 210g, 415g
Canned Pink salmon NAS 105g, 210g
Canned Red salmon 105g, 210g, 415g
Canned Red salmon NAS 210g
Canned Medium red salmon 210g
Salmon tempters 95g (Sweet Chilli and Lime, Natural Smoke Flavour, Chilli, Lemon and Cracked Pepper, Onion and Tomato, Vinaigrette, Lemon and Dill, seeded mustard and capers, basil and oregano)

Talley's

Skin on hoki fillets 1.5kg
Smoked hoki fillets 1kg
Skinless 1kg

Sealord

Hoki in Tempura Batter 425g
Hoki Tasty Bread Crumb 565g
Hoki Lemon Pepper 565g
Hoki Lite 360g
Hoki Fish Fingers 375g
Nuggets Crispy Crumb 520g
Nuggets in a crispy batter
Fish Flips 480g

Birds Eye

‘Steam Fresh’ fish fillets marinated in asian lime 360g
‘Steam Fresh’ fish fillets marinated in lemon and parsley 360g
‘Steam Fresh’ fish fillets with chilli 360g
‘Steam Fresh’ fish fillets with garlic 360g


Adam Valvasori - Values Muppet