The Body Shop & MTV are proud to launch their second annual campaign to fight the spread of HIV and AIDS.
The Move Your Lips campaign starts today and is supported by the sale of a new limited edition Guarana Lip Butter. All proceeds from every Guarana Lip Butter sold goes directly to the Staying Alive Foundation, funding grass-roots, HIV awareness and prevention initiatives for young people around the world.
While many young people believe HIV will never touch their lives, globally over 40 million people live with HIV and AIDS.
It's easy to be overwhelmed by statistics but listen to this:
Half of all new HIV infections are among young adults under 25. Ten new AIDS infections every minute.
More than 95 per cent of people with HIV live in the developing world.
HIV/AIDS is one of the greatest humanitarian disasters in history!
You don’t have to be infected to be affected! You don't have to be a scientist working on a cure, rich or powerful to do something about HIV and AIDS.
ACTION:
Feel great for helping to fight the spread of HIV and AIDS via grassroots education and awareness campaigns by buying one of our lip butters online or in-store . There's also heaps you can do right now to empower yourself with a greater understanding of the HIV and AIDs issues:
- Visit the Move Your Lips website
- Check out Staying Alive and Y.E.A.H (Youth Empowerment Against HIV/AIDS) an Australian Youth charity that was funded by last year's campaign.
- Look through Time's photo essay Death Stalks a Continent about the impact AIDS has had in Africa.
- Watch some pretty funny condom commercials on YouTube
- Take an online quiz relating to sex, HIV and AIDS at Avert
- Play UNICEF's What Would You Do? A game that let's you try out different relationships and situations.
Adam Valvasori - Values Manager
5 comments:
cool camapign! the game is loads of fun!
Hi everyone!
great news on the first day of Guarana Lip Butter sales... We sold the equivalent of a whole month of Brazil Nut Lip Butters in one day!
That's 580 Lip Butters x $9.17 (profit) = $5,318.16!!!!
That's just so amazing for one day!
BTW forgot to mention that 100% of that profit goes to the Staying ALive Foundation... (we don't do things by half)
Hi Adam
Congratulations on the success of your launch. Great stuff, as always, from Australia.
This is a great endeavor. I would like to encourage people to consider helping people living in a forgotten part of the world: the U.S. affiliated Pacific region--American Samoa, the Republic of the Marshall Islands, the Federated States of Micronesia, the Republic of Palau, the Commonwealth of the Northern Mariana Islands, and Guam--which suffers enormous health disparities due in part to limited Federal assistance, and in part due to the post-colonial era per capita income: for example, it is only $2,900 in the Marshall Islands, and $2,300 in the Federated States of Micronesia. For comparison, the U.S. per capita income is $46,000. Even a small donation to the GUAHAN Project (http://www.guahanproject.org/index.php)--the regional AIDS service organization--can make a huge difference in stemming the tide of HIV in these small, culturally rich enclaves that could be destroyed by HIV/AIDS.
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