Hey when I was in one of our stores the other day, I noticed something about recycled plastic bottles on the package of one of our sponges. On closer inspection I discovered it's not the packaging that is "ingeniously recycled from plastic bottles" as I first thought, but the sponge itself!
WOW! Apparently it's an amazingly effective exfoliator too.
Outdoor clothing company Patagonia is right: it's all about leading an "examined life". We do things everyday that harms the planet - we often don't mean to - we just haven't thought much about it.
Campaigns like Earth Hour are all about creating space and time in our collective conscience to examine our individual and community impact on the planet. When enough people, stop, think and change enough of their bad habits we'll start to see real global change.
This is true for social as well as environmental justice issues. We all have a bad habit of looking at the price tag of our clothes, coffee or chocolate and not thinking if it was ethically made. Who was really, really ripped off to get me this $15 t-shirt? If we stop and think about issues like child slavery in cocoa farms we don't mind adjusting our habits to buy fair trade certified chocolate. We just need more "a-ha!" moments.
I've got one of the Skin Sponges (pictured above) to give away to the most creative idea for the next big Earth Hour / "a-ha!" type event. Email your idea to values@thebodyshop.com.au. I'll post the best ones here next week.
Here are some other amazing products made out of recycled PET plastic bottles.
Adam Valvasori - Values Manager
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