Kevin, I Care About Climate Change!

By Adam Valvasori - Climate Change Campaigner

Today we're excited to be launching our third* campaign partnership with the Australian Conservation Foundation (ACF): Tell Kevin You Care About Climate Change.

This campaign asks the Rudd Government to improve our response to the threat of climate change by setting a reasonable, national target to reduce greenhouse pollution by 30% by 2020.

A lot has been said about the dangerous impact climate change will have on every one of us. It does however also present huge opportunities for Australia. By dealing with climate change boldly, we can change from one of the world’s largest emitters of greenhouse gases per capita, to a world leader in renewable energy, creating new jobs and new clean technologies for export.

I found it very bemusing to hear that Germany has ten times the number of solar panels as Australia, but only half as much sunlight!

Take Action:

• Visit one of our stores or attend an At Home party and ‘tell Kevin you care’ by signing a postcard. By including your postal address, ACF will post you a free Climate Change Action Kit, full of tips to reduce your environmental footprint. We aim to get at least 86,000 postcards signed by the end of the three week campaign!
• Read / Watch Government urged to boost solar incentives from the ABC's 7:30 Report
• For more campaign details, talk to our friendly 'greenies' in your local The Body Shop store or go to www.acfonline.org.au

*Other values campaigns we've run with ACF...

1995 Stop Woodchipping Old Growth Forests

Distributed a postcard focusing public pressure on Prime Minister, Paul Keating, to stop wood chipping in 1300 areas of high conservation value. 35 000 postcards were sent to the PM asking him to protect the threatened forest areas and to announce a timetable for placing the areas in a system of parks and reserves. Representatives of The Body Shop also took part in three way discussions between the government, the forestry industry and the Green movement.

2007 Spoil Yourself Not The Planet

Provided customers with an opportunity to educate themselves about climate change and reduce their impact on the environment. 6,500 customers were encouraged to sign up for a free climate change action kit from the ACF. We also sold 10,000 shower timers (at cost) to show a practical way we can all reduce our impact on the environment.



~ Adam

P.S: A big thanks to Michael Fogarty, Sara McMillan and everyone at ACF who helped to pull this campaign together.