The other day I was watching MTV when what can only be described as the most amazing yet confronting ad I have seen for a very long time was shown.The ad, a collaboration between Radiohead, MTV and USAID raises awareness about child trafficking. It depicts the parallel lives of two young boys, one living a happy life the other living a life of horror. Watch it now!
After watching the ad I wanted to know more about child trafficking, according to MTV EXIT the UN estimates that worldwide about 2.5 million people are victims of trafficking and over half of these people are in Asia and the Pacific. This is the equivalent of the combined populations of the ACT, South Australia and Tasmania. Trafficking is also the second largest crime after drugs and the UN estimates the total market value of trafficking to be around $32billion
MTV EXIT aims to increase awareness and prevention of human trafficking through tv programs, online content, live events and partnerships with anti-trafficking organisations.
Child trafficking and trafficking in general is an issue that needs more awareness and I applaud MTV for taking an innovative stance towards raising awareness on the issue. It certainly makes you think twice about trafficking and child labour and how products that we purchase our produced.
Take Action
Find out how you can help, go to MTV EXIT and read more about the issue, then help to raise awareness by telling your friends and family to make them more aware.
~ Cassie
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