I think we were so successful due to having a 'motivation' night a few days before the campaign started. We watched An Inconvenient Truth and spoke about how we all play a part with our carbon emissions. This meant that every staff member approached the campaign feeling very confident with how to speak to customers (especially the slightly difficult ones).
The target of a 30 per cent reduction in emissions by 2020 that we advocate for the Australian Government to adopt is reasonable and modest. The Intergovernmental Panel on Climate Change (IPCC) scientists found that if wealthy countries reduce emissions by 25–40 per cent by 2020, we’ll give ourselves a 50/50 chance of keeping global warming below two degrees. That’s a real gamble. To improve our chances of avoiding the worst climate impacts, we would need to make bigger reductions by 2020.



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