Via telegraph.co.uk: Alice Newstead's shark fin protest in the window of Lush's Regent Street (UK) store and Lush's new shark fin soapI'd like to congratulate Lush and the Sea Shepard Conservation Society on their powerful anti-shark finning campaign.
I always knew sharks were wrongly demonised because of the small number of humans they kill but I had no idea the tally was so unjustly in human's favour.
According to Sea Shepard no more than 12 people a year are killed by sharks worldwide. Yet every year humans slaughter over 100 million sharks!
We kill sharks for:
- their teeth and jaws,
- shark leather for shoes and belts.
- shark liver oil and for shark cartilage for pseudo cancer cures.
- cosmetics, skin care products and in medicines.
- our fear of them,
- food,
- sport,
This soup has no flavor and absolutely no nutritional value. It is a dish served only for prestige purposes, selling for anywhere from US$50.00 to US$400.00 per bowl.
According to wildlife conservationists, much of the trade in sharks' fins is derived from fins cut from living sharks; this process is called finning.
Because shark meat is worth much less, the finless and often still-living sharks are thrown back into the sea to make room on board the ship for more of the valuable fins. When returned to the ocean, the finless sharks, unable to move, either die from suffocation or are consumed by other sharks or animals.
I have to also say how impressed I am with Lush's striking and unusual media launch, which if you watch the video below, was obviously very successful. They're real hooks in that fish-girl in the window! Good luck with the sale of your 'shark fin' soaps that are raising money for the Sea Shepards.
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