Respect for Chloe!

By Adam Valvasori - Values Manager

A secret to the success of our ANTaR Respect campaign (which from all reports is going great guns in-stores right now) is Chloe Banicevic, a casual staffer at our Parramatta store (pictured right).

Chloe also happens to be an Advertising Award School graduate. She volunteered her creative services to help our Values Partners develop their The Body Shop campaigns after she saw the great job WSPA's Ad Agency did for the Make Yourself Beautiful campaign.

ANTaR greatly benefited from Chloe's insider information and advertising savvy. Chloe actually came up with the sassy social tag line: "The best skin treatment doesn't come in a bottle" displayed on the poster and postcard as well as "The best skin treatment is free" line which is printed on the t-shirts.


Chloe said in her first email:

"I would love to put my passion and store /values knowledge to further use. I would love to use my creative advertising skills for the company that has changed the way I look at the world."

Well, mission accomplished Chloe...
THANK YOU!!!!