Enlisting the pro-bono help of the blue group (Creative), Melbourne-based Director Luci Schroder (The Director’s Group), Producer Craig Griffin (The Director’s Group) and Mitchell & Partners (Distribution), the 30 second television commercial aims to show people how $5 a fortnight can help homeless and marginalised Australians earn more than just an income.
The blue group’s Cam Trollope said the concept behind the this year’s campaign, which is set to run across outdoor, print, radio, television and online was to simply, yet effectively, educate potential readers on who The Big Issue vendors are and why they stand on the street – day in, day out – selling the magazine.
“It’s often the case with charity ads that an ‘all too quirky’ or ‘award friendly’ idea can cloud the key message,” Mr Trollope said.
- Watch the 30 second TV commercial here
- Check out the new The Big Issue Blog
- Support The Big Issue Vendors near you
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