
Hairdressers love people.
They care about their clients and take an interest in every part of their life. Hairdressers are often among the first to hear about the good times of life, such as births and weddings. They are also among the first to hear of conflict in relationships and illness or death in the family. Hairdressers are natural helpers and can sometimes feel responsible for not only the hair style but also the self esteem of their clients. Hairdressers provide nurturing for their clients; but who looks after the hairdressers well being?
Talking Health; An early intervention family violence project engaging hair professionals.
Women often tell their hairdressers more about what is really happening in their lives than the people they are closest to. This highly innovative project is building on the success of a similar American concept of using that unique relationship between hairdresser and client to provide a point of referral for women experiencing family violence (FV).
This is the story of the journey from a good idea to a project with unique partnerships.
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Authors: Shakti McLaren, Community Health Nurse and Family Therapist,
Cardinia Casey Community Health Service (CCCHS) Pakenham.
Rhonda Garad, Health Promotion Practitioner, CCCHS Cranbourne
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Two years ago in a FV support group I was running, a woman (Schana) who was a hairdresser, talked about how lots of her clients often discussed their abusive relationships. Schana said: ‘Its quite amazing how they not only trust us with their ‘crowning glory’ but also some of their ‘deepest secrets’, she went on to say that ‘as a survivor I know how important it is to have someone to confide in, guide you in the right direction and help you realise you are not alone’. This was the beginning of the Talking Health journey.
Schana’s input has been crucial. In her role as a consumer and FV survivor she offers us informed insight into the project development and direction. On eof the wonderful outcomes of her work in the project is that she was recently appointed as a Project Worker at Women’s Health in the South East and now has a key role in developing the project more widely.
Following on from the first vision Schana and I discussed, I spoke with a variety of stakeholders such as the local police liaison officer who was supportive and concerned about the increasing level of reported FV. I also chatted with owners of a local salon and my own hairdresser. My hairdresser stated that when he looked at the appointments he knew what sort of day he was in for, good or bad, by which clients were booked in.
Developing partnerships is crucial to the success of all health promotion projects and as FV is a women's health issue, I approached the regional women's health service. In order to broaden the project I also approached our local rural health service at Koo Wee Rup. They were very keen to work in such an innovative partnership. I looked for funding from both private and public sources and specifically targeted companies with a commitment to women’s health. The Body Shop were immediately interested and subsequently provided a substantial seeding grant for the project.
The project now benefits from a variety of unique partnerships including, Cardinia Casey Community Health Service, The Body Shop, Women’s Health in the South East, Kooweerup Regional Health Service and Monash University, (for evaluation support).
The next stage in the project was working out how best to attract hairdressers into the project. Input from Schana, our consumer representative told us that hairdressers are often faced with difficult issues arising from their clients’ conversations. Hairdressers in the field expressed a sense of inadequacy in dealing effectively with issues such as relationship abuse and difficulties, loss and grief, depression and other serious health issues.
The decision was made to pitch the project in terms of skill development in effective communication around these specifically identified health issues.
In February 2009 we will run our inaugural training workshops for hairdressers. In addition, ongoing mentoring and debriefing opportunities will be offered to all participants in the project.
Over the next six months Monash University is assisting with an evaluation process to assess the impact of the project.
There have been many lessons learnt. The biggest lesson has been the importance of engaging and listening to the insights from survivors, whose experiences have informed the content and direction of the project. Another was the recognition that when working with private businesses the project had to be mutually beneficial. Hairdressers are busy people running a profit making business; therefore they need to gain from their participation in the project.
The most rewarding aspect of this project so far has been the willingness of hairdressers to come on board and help us to design the marketing materials and training session content.
At the time of writing this article a hairdressing product supply company is showing interest in supporting the project further into the future. A training manual has also been developed.
Family violence is a taboo area for many people to discuss. However, the unique relationship between hairdressers and their clients seems to have the power to challenge this taboo and to break new ground.
Partner organisations:Cardinia Casey Community Health Service (part of Southern Health)
Kooweerup Regional Health Service
Monash University: Department of Health Sciences
Women’s Health in the South East Dandenong
Sponsor:The Body Shop. (Via the Stop Violence in the Home
Daisy Soap fund-raising)
For more information about this project call Shakti on 03 59410500 Tuesday to Thursday. Or e-mail shakti.mclaren@southernhealth.org.au