By Betsy Shepard-Reed - NSW Trainer

Priscilla from ANTaR standing outside their new office / show still with the previous tenants sign above.I’ve always understood that ideally, our Community Projects should be about using our skills to lend a hand to people who require them, so when the opportunity to help set up
ANTaR’s new retail store popped up, a few of us jumped at the opportunity.
A 'BEFORE' Shot. Isabel Brown went to scope out the store’s needs, and Gabrielle Liddle and I volunteered to merchandise the shop. A few staff in Melbourne checked out some old shop fittings in the warehouse to see what they could use.
Step ladder holding up an Indigenous art work, definitely a 'BEFORE' shot.
When we arrived, it was the day of ANTaR’s launch party for their new office location, new director and their online store. The ‘shop’ consisted of some space at the front of their street front office, with two empty book shelves, a trapezium table, a trestle table which doubled as someone’s desk, and a ladder sitting in the window that had some calendars on it- all in a 3mx3m space!
Another 'BEFORE' Shot.ANTaR already sells some lovely products online, and someone from
ANTaR had taken great care to organize their stock room exceptionally well (I’m sure that there’s a The Body Shop store that would love to poach her!) We raided it to stock their shop.
Gabrielle and I worked with Lesley from ANTaR to get a rough idea of what they had in mind, and then kicked into gear with Gab’s VM experience, and between us about 60 store fitouts.
The Body Shop HQ in Melbourne sent up some nesting tables, some window plinths, a stack of quad boxes and a gift wrap stand, so we got to work laying out furnishings, then started merchandising
ANTaR’s product range of books, CDs, jewelry, greeting cards, and much more.
Another 'BEFORE' shot. Once we’d set up a new window display, we watched pedestrians consistently stopping to have a look, and one even popped in to make the first purchase—before we were even done setting up!
By 2:30pm, we had done as much as we could, and we left the
ANTaR team to organize their evening event, turning an empty shop front, loosely partitioned off from
ANTaR’s office by a couple of posters into a shop space where hopefully they can promote their message while raising money through their second distribution channel. (Shall we suggest ANTaR At Home, next?!)
YOU CAN HELP!
If anyone out there has any sturdy, stable plate/book holders that you don’t need anymore,
ANTaR’s shop could use them! The ones we left them with aren’t sturdy, and as we know, a well merchandised shop should be stable enough where people can touch things without them falling over! Drop them off to
ANTaR or The Body Shop NSW Office, and we’ll hand them on!
ANTaR's Shop on Google MapsANTaR's Shop Online-Oh, and they need someone to paint their street front awning, which still has the name of the previous tenants on it. Surely someone out there in Blog land knows someone who’d like to help?!
THE 'AFTER' PHOTOS... YAY!


