17 February 2010

WWF : Knock-on Effects (Dominoes)

via scaryideas.com

WWF Knock-on effects (Dominoes) from Wyld Stallyons on Vimeo.

Wyld Stallyons were approached by design agency, Bostock and Pollitt, to create an animation with the aim of encouraging people to become activists.

With concerns about climate change at a more acute point than ever before, The World Wildlife Fund wanted tell people how their opinion can really make a difference. Even the smallest action, such as sending an email to your MP, can form part of a much bigger picture.

The idea played on the domino effect - illustrating the point with our character, Colin the Campaigner. While going about his daily life, Colin has concerns of his own that he wants to express. By the simple act of writing, Colin and others like him can have a far-reaching impact on the wider world.

Wyld Stallyons worked in collaboration with directors Yann Benedi and Celine Desrumaux to produce the animated video that is currently featured on the WWF site.

Credits:

Director and Animator YANN ET CELINE
Writer JASON ARBER
Storyboards CHRIS SAYER
Music PAUL JAMES (WAFER AUDIO)
Sound Design JASON ARBER
Creative Director WYLD STALLYONS
Producer for Wyld Stallyons NATALIE BUSUTTIL
Creative Agency BOSTOCK AND POLLITT
Producer for Bostock and Pollitt JONTY ROOTS
Account Manager JO THORPE

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