Your Beauty And Worth Cannot Be Measured Campaign

We're proud to be launching our first body image and self esteem campaign since our beloved "Ruby" campaign (pictured right). We have partnered with The Butterfly Foundation - Australia's largest charitable organisation supporting people with eating disorders and negative body image to tell everyone; "Your Beauty & Worth Cannot Be Measured"

The Your Beauty And Worth Cannot Be Measured campaign will run until the end of May and has two objectives:

1. Raise awareness and educate staff and customers about the link between dangerous dieting and developing an eating disorder. For example did you know that
   
   
2. Lobby Nicola Roxon (Hon. Minister for Health & Ageing) to give greater public funding to the treatment and prevention of eating disorders. We want the government to support:

• Greater self esteem and body image education in schools
• Research initiatives into eating disorders and body image issues
• Greater access to effective treatment options for those with eating disorders
  
• More resources for carers who are supporting loved ones with an eating disorder.

Please help pass the word about this important new self esteem campaign to your friends on Facebook or go into any The Body Shop store and sign a postcard, which we will collect and deliver to Nicola Roxon on your behalf.

You can also contact Ms Roxon yourself here.