CAMPAIGN 2010 - END OF YEAR REPORT
In Australia and around the world, The Body Shop has been campaigning non-stop for almost 6 months to stop the heinous crime which involves buying, transporting, drugging, beating, selling and re-selling of little children and young people into the commercial sex industry.
It's disgusting, it's disturbing but the fact is, it happens all over the world and it’s the fastest growing and 3rd most lucrative crime after drug and gun trafficking.
But you’ve made a real difference in stopping it.
This is the second year of our campaign and we partnered again with Child Wise for a three-
pronged strategy to educate, fundraise and lobby the Governement.1. Education – We are trying to empower ordinary Australians to speak up and report suspicions of child sex tourism or abuse when travelling overseas, in Australia or online. We did this by distributing free postcards and selling luggage tags with ways to report offences. We are confident this will help stop the demand for child prostitutes.
Results: 44,684 Luggage Tags sold and distributed 53,200 free info postcards, dedicated training for all our staff and countless conversations in-store to raise awareness about the issue.
2. Fundraising – We have been selling limited edition Soft Hands Kind Heart hand creams to raise money for Child Wise projects which protect children in Cambodia (a notorious sex trafficking source and destination country).
Results: 100% of campaign hand cream & luggage tag proceeds going to Child Wise, which so far equates to $341,178.93.
3. Advocacy – As one business we are helping to make a considerable difference –in Australia and Cambodia, but we are calling on the Government to help make an even bigger impact across our region. We have very good laws around child sex tourism, however no one knows about them! We need an ongoing public education campaign for Australians going overseas. We are also asking the Government to target much more of our tax-payer-funded, overseas aid budget, towards protecting children and preventing child sex trafficking in our region.We aimed at collecting a quarter of a million signatures and thanks to the commitment of our staff and concern from customers such as yourself about this terrible child and human rights abuse we made that target! We will present the petition to a Member of Federal Parliament in the new year to be tabled in the House of Representatives. We're hoping it will be The Hon Kevin Rudd, Minister for Foreign Affairs & Trade who a few of our Loganholme (Qld) staff met on his election campaign trail this year ->
Results: 254,085 Australians have added to their voice to ours. Together we strongly ask our Government to do much more to stop the demand and supply of innocent children into the commercial sex industry in our region. Around the world The Body Shop has collected more than 4 million signatures making it our biggest campaign ever!Thank you once again for your support of our campaign.
We are keeping the petition online for a while so you can still help out by passing the link on to your friends and family. There is also a limited supply of campaign hand creams and luggage tags available online.
Merry Christmas from Adam & Deb
Values Team
The Body Shop Australia
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