18 February 2010

Information is Beautiful

By Adam Valvasori - Values Manager.

Hello it's 2010 - welcome to a "future" without jetpacks but a tonne of information to wade through everyday!

For Activists like you, it can sometimes be difficult to access concise and clear information. Your time is precious and your anxious to do something and you can't be expected to read through the entire back catalogue of Scientific Reports of the United Nation's Intergovernmental Panel on Climate Change.

That's why the Information is Beautiful website is genius and one of my most frequented bookmarks. Its the brainchild of David McCandless an independent data journalist and information designer from the UK.

As you can see from the above image they take complex information like the Haiti Earthquake Aftermath and design it into a Visual Map that's easy to understand. They even have competitions to see who can design the information most beautifully. After all that's what design is for!

Check them out! They've also done an amazing jobs at simplifying:

17 February 2010

WWF : Knock-on Effects (Dominoes)

via scaryideas.com

WWF Knock-on effects (Dominoes) from Wyld Stallyons on Vimeo.

Wyld Stallyons were approached by design agency, Bostock and Pollitt, to create an animation with the aim of encouraging people to become activists.

With concerns about climate change at a more acute point than ever before, The World Wildlife Fund wanted tell people how their opinion can really make a difference. Even the smallest action, such as sending an email to your MP, can form part of a much bigger picture.

The idea played on the domino effect - illustrating the point with our character, Colin the Campaigner. While going about his daily life, Colin has concerns of his own that he wants to express. By the simple act of writing, Colin and others like him can have a far-reaching impact on the wider world.

Wyld Stallyons worked in collaboration with directors Yann Benedi and Celine Desrumaux to produce the animated video that is currently featured on the WWF site.

Credits:

Director and Animator YANN ET CELINE
Writer JASON ARBER
Storyboards CHRIS SAYER
Music PAUL JAMES (WAFER AUDIO)
Sound Design JASON ARBER
Creative Director WYLD STALLYONS
Producer for Wyld Stallyons NATALIE BUSUTTIL
Creative Agency BOSTOCK AND POLLITT
Producer for Bostock and Pollitt JONTY ROOTS
Account Manager JO THORPE

10 February 2010

Counting Sheep

Sorry we've been quiet for a while... We've been busy counting sheep!











































































Our next campaign will be launching 14 March and we'll be trying to get as many customers to count sheep as possible...

Not the happy sheep above either :(. More like these ones:








































































4 million sheep a year shipped on a grueling journey from Australia to the Middle East.

The industry admits there's about a 1% death rate on this journey from crushing, dehydration or starvation.

That's 40,000 a year dieing inhumanely! Those that survive the journey face a worse fate at their destination.

It's Australia's biggest animal welfare problem and together, we're going to stop it!

Find out more by watching the two videos below and join the Humane Chain here:
http://humanechain.org.au

Or wait for our exciting, new campaign to start in-stores in March!

If you can't see the videos below - please click here.


02 February 2010

Providing Opportunities for those that have Fallen through the Cracks

Aaron is all smiles as he casually strolls into The Big Issue office to give one of his stellar talks for The Big Issue Classroom. His dog Levi is just as friendly and easy going, sticking close to Aaron’s side. However Aaron’s story, which he courageously shares with school students each week, isn’t all smiles.

Aaron recalls that his early childhood days were pretty similar to that of any other kid growing up in suburbia – nice house, friends with the neighbours and a sibling who adored him. Things started to change pretty quickly though once his Dad joined the army and the family was forced to shift every few years. This strain of moving and coupled with his Mum’s bipolar disorder meant Aaron’s home life became troubled. With the constant worry of what was going on at home, he had difficulty concentrating at school and started to slip through the cracks as teachers became frustrated that he couldn’t keep up. This was only fuelled by bullying in the schoolyard – which Aaron felt was no longer a safe place.

Aaron had been skipping school for three months when his parents found out. His dad had always told him that violence wasn’t the answer but once the cat was out of the bag about his absence at school Aaron was beaten badly. His trust for his parents was broken. Having nowhere else to go, Aaron lived in bus shelters, trains, parks and alleyways. Even now he admits that at 15 he was still a little scared of the dark and being on the streets is a scary place – for anyone. Aaron combated his fear by hanging out with a tough crowd for protection but as an off-set he was pressured into crime.

Over the next 10 years there were some ups – getting into a youth refuge, going back to school, being involved with Arts’ programs – but it’s a tough cycle to beat when you’re homeless from a young age and lack positive role models. After struggling to feed and clothe himself, being placed in unstable Government housing, being exposed to drugs and alcohol which lead to a heroin addiction, and spending time in jail Aaron eventually realised that a life of drugs and crime were not what he wanted for himself. And while he knew he had a lot more to offer he was unsure how he could overcome this destructive cycle he was immersed in. However, a chance encounter with an old Youth Worker and a referral from a friend who worked for The Big Issue turned out to be his saving grace.

Aaron felt quite embarrassed selling The Big Issue at first. But as more customers stopped to chat and pat Levi, his self-esteem grew as did his self-respect. The word got around that he was doing well. Aaron was offered housing; a one bedroom flat for him and his dog. He was given the chance to go back to school and study Youth Work where he met good friends and his lovely partner. They have just brought a beautiful baby girl into the world – and Aaron is a very proud father.

Aaron’s involvement in The Big Issue doesn’t stop with selling magazines. He uses his personal story as powerful teaching tool in The Big Issue Classroom and he can regularly be seen participating in the writing workshops and attending the vendor BBQs. The Big Issue Classroom challenges secondary students to break down stereotypes surrounding homelessness and encourage tolerance and empathy towards all people. Students attend a one hour interactive group session where discussions, games and fun activities are used to explore homelessness in Australia, discrimination in our society and what means to be marginalised. The Big Issue offered Aaron a hand-up and now he is not only an active member of the community but a role model for hundreds of secondary school students.

You can find Aaron selling magazines on the corner of Flinders Lane and Degraves St in Melbourne on Tuesdays and Thursdays after 2pm and on Saturday’s on the corner of Flinders St and Elizabeth St.
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