Unmasking Your Natural Beauty

Summer is here in Australia and as the days grow warmer and longer, the temptation is to spend more time outdoors embracing the glorious sunshine after yet another cold, grey winter! However all that time under the sun does have its downside… namely the effects of the dry, hot weather on our skin. For this reason you can’t go past the powerful duo of a good old-fashioned SPF 15+ Sunscreen for protection from the harsher elements (your mother was right!), followed by a deeply hydrating face mask in the evening to put back whatever the environment takes out. If you’re ready to unmask your natural beauty and embrace the warmer weather with confidence and a healthy glow, continue reading for more info and fun facts on the benefits of face masks….

FACT 1. FACE MASKS ARE HYDRATING

Thanks to their thick, clay-like texture which is an ideal formulation for housing a variety of powerful ingredients, face masks provide superb, intense hydration to the skin, leaving it feeling refreshed with a dewy complexion to boot.

FACT 2. FACE MASKS ARE NATURAL

What’s even better than a refreshing hit of hydration to dry skin? When that hydration comes from powerful, natural ingredients that are kind to the environment and most importantly, very kind to your own face. With modern face masks containing age old multitaskers like Bamboo Charcoal to absorb and drew out accumulated impurities, Tea Tree Oil to gently treat blemishes without overdrying Kaolin Clay to mattify the skin, Community Trade Aloe to form a blanket of soothing protection restoring your skin’s natural defence system - all free from parabens, parrafins and silicone; you can enjoy a dewy complexion this spring with minimal fuss or irritation!

FACT 3. FACE MASKS ARE EXCELLENT CLEANSERS

Aside from their refreshing, intensely hydrating qualities, the second key benefit of a good face mask or face scrub is their ability to gently yet efficiently cleanse the skin of any built up impurities. Once again the thick clay texture is to thank here, with the ingredients immediately going to work upon application to sooth and tone the skin, unblock pores, remove blackheads, plump the epidermis for added ‘bounce’ whilst removing the built up grime that’s an inevitable part of daily life.

FACT 4. FACE MASKS ARE EXCELLENT FOR TREATING SUNBURN

Spent too much time in the sun this spring? You don’t have to live with a lobster complexion thanks to the restorative qualities of a good face mask which can deliver intense, soothing hydration in a matter of minutes. Keep an eye out especially for products containing hyaluronic acid - known as a “moisture magnet” that can trap up to 100x its own weight in moisture, offering a powerful antidote to stressed, sunburnt skin.

FACT 5. FACE MASKS ARE ALSO A NATURAL SLEEPING REMEDY

Skincare aside, for many people the chance to take time out of their busy day to apply a soothing mask to their face and simply sit down for a few relaxing minutes is often enough to send them to sleep – the natural and healthy way of course! So next time your skin is in need of a little TLC, think of the gorgeous, dewy complexion and much needed downtime a face mask can deliver.

FACT 6. FACE MASKS HAVE BEEN USED FOR THOUSANDS OF YEARS

From the “Queen of Beauty” Cleopatra to the Ancient Greeks and beyond, face masks have been used all over the world for thousands of years, well before the modern concepts of makeup and skincare even existed! Whilst Cleopatra bathed in milk and applied raw egg masks to her face and the ancient Israeli’s found Dead Sea Mud to be the answer to their beauty woes, today’s masks come in beautifully designed, ready-to-use jars.

FACT 7. NOT ALL FACE MASKS THROUGHOUT HISTORY CAUGHT ON….

The humble face mask which uses a variety of natural ingredients such as those listed above has certainly stood the test of time since it was first popularised by Queen Cleopatra in Ancient Egypt. However, women throughout history have also been drawn to some more wacky treatments to achieve that youthful, dewy complexion…. From Madame Rowley’s Toilet Mask in 1870’s Britain which had the downside of suffocating your face and causing perspiration, to the Raw Meat Facials and Radium-infused masks in the 1900’s. Thankfully people caught on to these wacky beauty treatments which soon fall out of favour.

FOUR TIPS FOR UNMASKING A BEAUTIFUL FACE

TIP 1. MATCH THE FACE MASK TO YOUR SKINCARE NEEDS

The first step to an envy-worthy complexion is figuring out what type of face mask (or scrub) you’ll need. If your skin is feeling a little dry and sun damaged from too much time outdoors, than a moisturising, soothing product containing Aloe Vera cream is your best bet. If acne or blemished skin in your main concern, then a gently cleansing product containing Tea Tree Oil would be a more appropriate option.

TIP 2. STEAMING IS KEY

For an added boost, beauty professionals recommend steaming your face before applying a mask as this will open your pores, making it much easier for dirt and oil to leave your skin and allowing the active ingredients of the mask to penetrate deeper into the epidermis.

TIP 3. APPLY LIKE A PRO WITH A BRUSH

Now your skin is primed, the next step is to apply your face mask in gentle brush strokes, ideally using a professional facial mask brush. Ensure your entire face is covered (eyes and mouth excepted of course) and don’t forget your neck and décolletage either.

TIP 4. SIT BACK & RELAX!

Now for the easy part, once your mask is applied it’s simply a matter of sitting back and relaxing while the powerful ingredients go to work on your gorgeous, dewy new complexion! Don’t forget to remove the mask before it completely dries however, gently wiping it off with face wipes or tissues.

-->