EU ban on Animal Testing

The EU has banned animal testing for cosmetics. They're happy bunnies and so are we.

After over 20 years of campaigning, ethical beauty retailer The Body Shop® and non-profit organization Cruelty Free International are finally celebrating the end to animal testing for cosmetics in Europe with the announcement that the import and sale of animal tested cosmetic products and ingredients is banned in the EU from March 11th, 2013.

This ground breaking victory means that from March 11th onwards, anyone who wishes to sell new cosmetic products and ingredients in the EU must not test them on animals anywhere in the world. The ban affects all cosmetics including toiletries and beauty products from soap to toothpaste. The Body Shop® is one of the few beauty brands who will not be affected by the ban, having always been Against Animal Testing


The EU ban sends a strong worldwide message in support of cruelty-free beauty. Some countries still demand animal testing for cosmetics, and, with your support, we will continue to work with Cruelty Free International to campaign for a global ban.

If you haven’t already, Click Here to help stop cosmetics testing on animals across the globe

Against Animal Testing Timeline


The Body Shop, the first beauty company to take action on animal testing for cosmetics, supported the campaign by enlisting the support of its consumers.


Dame Anita Roddick, founder of The Body Shop, joined members of The European Coalition to End Animal Experiments (ECEAE) and MEPs in presenting a petition containing 4 million signatures to the European Commission.


The European Union (EU) agreed a ban on animal testing for cosmetics, to come into effect in two stages.


The first stage of the EU ban was implemented on 11th March 2009 however, three types of animal tests were exempt from this ban to allow enough time for alternative testing methods to be validated meaning the testing of cosmetic products and ingredients on animals to continue


The BUAV established Cruelty Free International, the first global organisation dedicated to ending cosmetics animal testing worldwide. The Body Shop together with Cruelty Free International launched a new international campaign which has so far resulted in customers from 55 countries signing a global pledge supporting an end to animal testing for cosmetics forever.


On 11th March the EU ban will be fully implemented and these 3 remaining tests will be banned ensuring no company can carry out new animal tests for cosmetics purposes outside of the EU for products to be sold in the EU from that date.



The Body Shop and Cruelty Free International


The European Union


11 March 2013


Against Animal Testing


The Body Shop Australia has a proud history of campaigning against animal testing and is delighted to see that the EU have introduced this ban. This ground-breaking victory means that from 11 March onwards, anyone who wishes to sell new cosmetic products and ingredients in the EU must not test them on animals anywhere in the world.