Positive Change

Make a positive impact! Take the 21 day challenge and do something positive for yourself and for others.

Why Positive Change?

Back in January 2013 we rallied together to share our optimism and encouraged everyone to Think Positive. In August we encouraged staff and customers to Act Positive by sending postcards to their loved ones thanking them for a kind gesture. Now we’re about to embark on the third and final phase of the Think Positive campaign.

How it Works

Positive Change is all about providing people with the tools to make positive changes in their lives and in the lives of others. It’s not about making big changes in your life, or tackling the world’s problems on your own, but rather recognising that if we all make the effort to create new, positive habits the overall effect can be strong.

Did you know it only takes 21 days of doing something new before it becomes second-nature?

So, we developed the idea of the 21-day challenge! We’re calling on everyone to make a positive change in their lives, and, to stick to it for 21 days.

Meet Agent Alexandria!

She’s the face of the Positive Change campaign and has dedicated her life to creating positive change. In the new year you will see her in stores right across the country. She’ll serve as a reminder to take on (and stick to) your 21-day challenge.

You may be wondering how her name came about. Well, Alexandria can be roughly translated from Ancient Greek to ‘defender of humanity’. We thought it was entirely appropriate!

Act Now

Pick up your Positive Change 2014 calendar at your local store - it’s brimming with suggestions for the different kinds of positive changes you can make in your life.

Once you’ve chosen one (or made up a new one of your own) we want to hear all about it! Share it via www.thinkpositive.org.au Create a new challenge, join an existing one or post a picture of you with Agent Alexandria!

Store staff will be donning badges and bandanas to help bring the campaign to life. Make sure you upload all your photos to the Think Positive AU Facebook Page or Think Positive website. Use the hashtag #positivechange.

We Need You!

1. Find the Agent Alexandria cut-out in your local store (she stands at 5 feet, 7 inches so you can’t miss her!)

2. Take a photo with her, post it to the Think Positive AU Facebook Wall and tell us about your 21-day challenge.

Positive Change


Australians prepared to make a change!


Around the country


January 2014


To make a positive impact on your world.